This may have its initial repudiation in the 2008 Iowa Caucuses where the Republicans were outpolled by a margin of 3 to 1 well above the historical 1.4 to 1 in recent election years. But make no mistake, the Fear genie is out of the bottle . The Democrats are gearing up for fierce Swift-boating attacks in the upcoming general election. And negative ads, despite their dulling effect on voter turnout, are on a lot of Congressional candidates’, both Democratic and Republican, agendas as well.
What Sharon Begley has done is to carefully summarize some of the recent finding in Cognitive Science and Psychopathology and reveals how our primitive brain dominates our cortex in many decision making situations. One would expect the opposite, that reason would prevail. But the primitive, old brain pathways hold sway in many situations – not the least of which is political election choices. The article is chock full of great references to research in the field. For example I can highly recommend the work done by Drew Westen whose work is available here (be sure to download the free PDFs) and is summarized in the book, The Politcal Brain. However, there is much food for thought as to the nature of the odds as the Politics of Hope now takes on the Politics of Fear.
Before you read this, down a strong 5th – you may need it to get through all the implications.