Adobe Story? “I am sticking to it …”

Adobe has a wonderful online text editor Acrobat Buzzword available here and see below:

So why would it be introducing a second online editor, called Adobe Story? Story appears to have only one additional feature – the ability to share documents among editors while missing a lot of the features associated with Adobe and Buzzword such as the ability to add images, store and export to the local PC in various formats including PDF ? Here are two views of Story:
The Editing View

And then the Project View

Okay, okay – Story is for writing scripts and screenplays; but not including screenshots, storyboards, images, or video clips so far. Who greenlighted this? Did some Hollywood BigBuck$ pay for this? Well at least Adobe Story is a Mystery in Itself.