The price for the iPad at $500 starter may be a watershed. This is the target price that eReader and Smartphone vendors no longer can exceed. This is also the price that netbooks from Asus, Dell, Google, HP, and others have to beat. This becomes the Universal Mobile Working Computer top level price. This price puts tremendous pressure on Microsoft Windows 7 which ranges from $110 for upgrades to well over $350 for top of the line models. Probably 80-90% of users are not doing Forex trading or database development so their need for even a $100 encumbered price for their Mobile Work computer – its not in the cards.